E/4 Fragrance

One you, over 20 ways to wear E/4.

By: Angela Voelker

Spray them, spritz them, EXPERIENCE E/4.

“Oh Gross!” “Blah!” “Smells like bug spray!” All of those responses are common and consistent with me when I am forced to sample perfume. The smell always seems a bit too chemical and way too strong. Also, full disclosure, I really like men’s cologne but wouldn’t really BUY it for myself – I don’t want to smell like a dude after all! To date I have only found three scents that I can bare to wear: until now.

When asked if I wanted to attend a fragrance launch I was a little timid. When told that it was taking place at the Inglot studio in Chelsea, I said sign me up!

Inglot Eyeshadows

Inglot Eyeshadows

Inglot Studios

Inglot Studios

If there is one beauty product that I can get behind it’s definitely make-up. Inglot is a Poland based company that is often used by make-up artists whose clients need to look great for long hours at a time. Highly pigmented and completely fabulous!!

As a newbie to E/4 Fragrance, I was surprised and delighted to be greeted by two ladies in lab coats that were prepared to give me a quick rundown of the product when I walked into the studio. The line consists of four scents, each geared around a specific element; fire, water, earth and air. Ok, that interested me.

Founder Dorothy Lata

Founder Dorothy Lata

Although each had a distinct scent on it’s own, when combined, as Dor, the genius behind E/4 , pointed out, they take on a completely different scent. What!? I can wear them alone or together!? Yes. Yes I can, and do.

I happily sprayed myself with air this morning, and before I head out tonight I’m going to spice it up a bit with fire.

To add to the perfumes amazing qualities, I’m delighted to report that it is also unisex. There is no fear of smelling like a dude or a chick specifically. You just smell like you but better! Spray them, spritz them, EXPERIENCE E/4.